ADM authorises Setka Cup betting, opening Italian market for BETER

The ADM’s decision to list Setka Cup as an authorised fixed-odds event marks the first time Italian-licensed operators can legally take bets on the exclusive table tennis series.

Italy operates one of Europe’s most tightly regulated betting frameworks, with all sporting events requiring explicit ADM authorisation before operators can accept wagers. On 22 September 2026, the Agenzia delle Dogane e dei Monopoli added BETER’s Setka Cup series to its list of authorised fixed-odds betting events, granting Italian-licensed operators legal access to the content for the first time.

ADM adds Setka Cup to authorised fixed-odds list

The Agenzia delle Dogane e dei Monopoli (ADM) has added the Setka Cup series to its list of authorised fixed-odds betting events. The Setka Cup is distributed exclusively by BETER, and the listing means Italian-licensed operators can now legally accept wagers on the tournaments for the first time.

Setka Cup content is currently live on the Italian-facing domain of bet365, BETER’s long-term operator partner, making it the first operator to offer the product in the market.

BETER’s content portfolio and integrity framework

BETER delivers 24/7 live streaming, real-time data and odds for more than 740,000 events annually across its esports and sports content catalogue.

Its esports offering includes the ESportsBattle product, covering eFootball, eBasketball, eHockey and eTennis.

Its sports portfolio features Setka Cup table tennis and the BSKT Cup basketball league. The platform offers up to 50 markets per event.

All exclusive content is supported by BETER’s in-house Integrity team, which operates around the clock and works with sports integrity bodies including IBIA and ESIC, as well as relevant sports federations, to uphold fair-play standards.

Gal Ehrlich, CEO at BETER, said:

‘Italy is one of the most important European markets for BETER and one of the most tightly regulated betting markets, so having the ADM add the Setka Cup to its list of authorised fixed-odds betting events carries real weight and further strengthens our position in the region.’

Valeriia Tarchynska, Chief Legal Officer at BETER, said:

‘Entering a new regulated market requires a thorough understanding of its specific legal and regulatory framework, and our team’s methodical approach is central to making that process successful. It is only through operating within each jurisdiction’s framework that sustained expansion is possible.’

Italy’s regulated betting market includes 46 licensed operators and is among the most closely supervised in Europe, with the ADM enforcing compliance through periodic administrative orders covering content authorisation and site blocking.

About BETER

BETER is a provider of live streaming, real-time data and odds for esports and sports betting content, delivering approximately 700,000 exclusive events per year. Its portfolio spans proprietary products including Setka Cup table tennis, the ESportsBattle esports series, covering titles such as CS2, Dota 2, League of Legends and Valorant, and the BSKT Cup basketball league. The company also supplies pre-match and live odds based on official data for more than 450 esports tournaments worldwide.

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