Playson signs global distribution deal with PlugNPlay to boost LatAm reach

The agreement gives PlugNPlay’s operator network direct access to Playson’s catalogue as the supplier deepens its push into Latin America.

Content aggregation has become a primary route for slots suppliers looking to scale quickly across multiple regulated markets without individual operator integrations. Playson signed a global distribution agreement with aggregation platform PlugNPlay on 3 September 2026, prioritising growth in Latin America.

Agreement terms and content access

Under the agreement, operators connected to PlugNPlay’s platform can integrate Playson’s catalogue through a single connection, including recently released titles 4 Chili Pots: Hold and Win, Sugar Teddy x1000 and Diamonds Power: Hold and Win. The deal is structured to allow PlugNPlay’s operator network to go live with Playson content without requiring separate direct integrations with the supplier.

Cristhian Zito, Head of LatAm at Playson, said:

‘PlugNPlay’s reach across such a diverse operator network makes this a natural fit. Our titles have already resonated with players in Brazil, and we believe this collaboration will build on that momentum as we expand into new regulated markets.’

Marcus Oliveira, CCO at PlugNPlay, said:

‘We’re excited to partner with Playson and welcome their renowned portfolio to the PlugNPlay platform. Their strong reputation across regulated markets makes them a valuable addition to our operator network, both in Brazil and internationally.’

LatAm context and Playson’s Brazil strategy

The partnership forms part of a broader push by Playson into Brazil and wider Latin America, a market it formally entered in early 2025 after receiving certification from Brazil’s Secretariat of Prizes and Bets (SPA).

Following SPA approval, Playson secured distribution agreements with operators including Entain, Brazino777, Betano, Superbet, EstrelaBet and Novibet, and subsequently signed aggregation deals with Light & Wonder and Cactus Gaming to extend its reach across the region.

The PlugNPlay deal adds a further distribution channel as the supplier looks to increase its exposure across LatAm’s growing regulated market.

About Playson

Playson is a Malta-headquartered iGaming content supplier founded in 2012, specialising in online slot development. The company distributes its portfolio across 29 regulated markets through aggregation partnerships and direct integrations, working with more than 200 operator partners globally. It holds licences from the UKGC, SPA, ONJN, HGC, SGA, AGCO, GRA, MinCetur and PAGCOR, and operates under a recognition notice from the MGA.

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